WhatsApp was founded in the year 2009 by two ex-employees of Yahoo named Jan Koum and Brian Acton. Later in 2014, Facebook acquired WhatsApp in $19Bn. Basically, it was started as a messaging platform which later than converted into one of the most popular social media messaging app with n number of features. Here are some statistics about WhatsApp that shows how fast this platform is becoming a giant not only at a personal level but also at the professional level-
- Currently, WhatsApp has around 2 billion users all over the globe.
- 1.6 Billion users access WhatsApp monthly.
- WhatsApp was downloaded 96 million times in February 2020.
- WhatsApp is available in 180 countries and in 60 languages.
- With 340 million users, India is the biggest market for WhatsApp.
- More than 65 billion messages sent through WhatsApp every day.
- More than 5 Million businesses are using WhatsApp Business.
In fact, WhatsApp is more popular than Facebook in India because of the ease to use and less complexity. Even any auto driver or your maid can access it without any hassle. Apart from this WhatsApp is also popular in running and managing a business online because of its features, ease of use, and its huge user base.
Why we can use WhatsApp for an online business?
The number one reason for doing the same is its user base. As I mentioned above it has 2 billion active users right now all over the world and if you are doing business in India then it can be a game-changer for you because WhatsApp has 340 million users which are highest from all countries.
Apart from that, there are also various reasons that make WhatsApp valuable for doing online business. One of them is you can make groups of customers or leads and send them messages accordingly. You can quickly engage with the customers on the spot just by exchanging the number and allows you to send them your message instantly. This will also help you in increasing brand loyalty by just doing 1:1 communication with your customer and it can also increase your chance to convert a prospect into a customer.The second one is, the potential of WhatsApp is still underrated, it’s available in 60 languages. Just think how much potential it has, from sending paid messages to directly messaging leads, there is n number of features and strategies are available which many small, medium and large businesses can avail.The last one is, it is very convenient and affordable. It’s just all about adopting the right strategies for targeting prospects. And the main thing here is that now it is connected to Facebook also which means if you put a status on WhatsApp there is an option available through which you can share your message at both platforms at the same time.
Here are 5 Ways in which you can use WhatsApp for Online Business –
1. For providing Real-Time Consumer Service.
It’s a privilege that WhatsApp provides to its users in which they can exchange information in all forms i.e – video, audio, and text. This facility can be easily leveraged by the business owners for providing real-time customer services. It will give you an extra edge that will separate you from your competitors.
2. For taking Feedback and Customer Support.
No matter in which business you are, WhatsApp allows everyone to make video calls through which you can provide your customer’s support for fixing their problems anytime and anywhere. It will reduce the cost of visiting the customer’s place. You can also guide them by sending them videos.
Your customer can rely on you first rather than waiting for someone to visit their’s place to fix their problems. It will make you stand out from the competition. WhatsApp is great for serving to a small group of customers, you can be able to respond to hundreds of requests. That’s why it is preferable to serve a smaller group of people. It will be effective and efficient too.
3. For Marketing and Promotion Purpose
We can also use WhatsApp for marketing and promotion purposes. As we all know that WhatsApp replaces the SMS which costs a lot and in terms of response SMS is not at all a better option than WhatsApp. WhatsApp won the race between two with having 70 percent opening rate of messages while it’s difficult to get responses from the customers and prospects over SMS. You can also use it creatively like – ⦁ You can share coupons over WhatsApp messages and status.⦁ You can connect your App, Websites, and Facebook by just adding the WhatsApp button there. This will help your customers in connecting with you more easily.⦁ You can conduct a survey over WhatsApp for understanding the behavior of your customers.⦁ WhatsApp Business also gives the option of Label, this will help you in categorizing your prospects and customers.
4. For Generating Leads.
You can also generate through WhatsApp by running paid ads on platforms like Google, Facebook, and Youtube. It can give you the best conversion as it is quite easy to initiate conversation. Apart from this, you can also send your messages to 256 contacts by using the broadcast list at once. This will save you time and money too. Once you get enough conversion just add them into the broadcasting list and convey your messages if you want to filter out the genuine one, just notice the responses. Or you can handle them individually also but it is quite difficult when you have a huge number of customers.
5. You can add the WhatsApp button on your Websites and Apps.
With time WhatsApp becomes better day by day. This feature is also for you in setting up your business online, just to make ease to the customers you can add WhatsApp button on your websites and apps. This will help you in separating customers between those who are comfortable with the app/website and WhatsApp. If you do this what will happen is, you will not lose your customers and also you can collect data about the behavior of consumers accordingly.
If you are still not going online then trust me you will not be able to save your place in the market for a long time. Things are changing rapidly if you will not adapt then your business will soon vanish from the market. It is affordable for small businesses to use WhatsApp, just use it wisely. If you find any trouble in taking your business online just drop your problem in the comment.