what does mean by Digital Marketing ?
Digital marketing, also called online marketing or Internet marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.
Digital Marketing Trends For 2021
Digital marketing trends for 2021 move towards automation and personalization. The tendencies are aiming at offering users super personalized content and to alleviate the pressure on marketers to do so, thanks to automation tools powered by artificial intelligence.
Digital marketing trends are key changes in the strategic direction of the digital marketing landscape (including the evolution of marketing techniques, consumer sentiments, and underlying technologies) that impact the way marketers should interact with their target audience. New trends are constantly emerging, requiring Internet marketing professionals to remain current and informed on how these technologies are being used.
These are the top 5 trends that will boost the way Digital Marketing works !
1. Artificial Intelligence & Machine Learning
The dominance of artificial intelligence (AI) is growing day by day. It’s sure to be at the heart of global business and industry in the future and it’s already taking over many simple jobs. Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades and will increase global GDP by up to 14% between now and 2030, which means that AI latecomers will find themselves at a serious competitive disadvantage within the next several years.
Chatbots will continue to be an important part of digital marketing in 2021. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors.
Many customers prefer interacting with chatbots as they are responsive 24/7, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service by meeting customers’ expectations and automating repetitive tasks, which means that you can focus on more important work.
3. Growth of Voice Search & Smart Speakers
The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2021. Voice search plays an important role in providing all the relevant information that people are searching for through audio content. AI is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced greatly.
- 50% of all searches will be via voice by 2020
- 55% of all American homes will own a smart speaker by 2022
- 72% of people who own voice-activated speakers say that their devices are used as part of their daily routines
- Voice shopping is set to jump to $40 billion in 2022, up from $2 billion today
4. Visual Search
In addition to voice search, visual search is going to be a growing concern in 2021 as well.
By using tools like Google Lens, a consumer can search what they see, which means that image alt-text is taking on a whole new level of importance. Rather than merely relying on SEO, marketers will need to improve image sitemaps for images being discovered by search engines, as well as use descriptive filenames for those images.
Personalization means using audience and data analytics to meet the individual needs of a consumer.
Including personalization efforts into your customer journey leads to stronger relationships with your clients. You are also likely to retain these existing customers and more importantly, build your brand and create better experiences for new potential clients.
- 71% of consumers feel frustrated when a shopping experience is impersonal.
- 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them.
- 72% of consumers say they only engage with personalized messaging.